Google Analytics' approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. It can be integrated with Google Ads, with which users can create and review online campaigns by tracking landing page quality and conversions (goals). Google Analytics is used to track website activity such as session duration, pages per session and the bounce rate of individuals using the site, along with the information on the source of the traffic.
This move indicates efforts by Google to integrate GA and its free users into their wider cloud offering. One notable feature of GA4 is a natural integration with Google's BigQuery a feature previously only available with the enterprise GA 360. GA4 has currently replaced UA, Universal Analytics. GA4, now being the default Google Analytics installation, is the renamed version for the (App + Web) Property that Google had released in 2019 in a Beta form. It is currently on its 4th iteration of the platform which is called GA4. Google Analytics has undergone many versions since its inception. Google Analytics can be blocked by browsers, browser extensions, firewalls and other means.
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Google Analytics provides an SDK that allows gathering usage data from iOS and Android app, known as Google Analytics for Mobile Apps. Īs of 2019, Google Analytics is the most widely used web analytics service on the web. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
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